There's really only one huge thing I'd love to do in 2010 -- start my own business.
Specifically, I want to launch an online magazine.
A few years ago, I was brainstorming with a group of smart ladies I worked with on launching a magazine. We met weekly, tossing around ideas and did research in our spare time. I moved to Washington, D.C. and the conversations ceased.
I still have all those notes. I haven't touched them in more than two years.
Still, every other week, I get a burst of inspiration and start thinking of what my online magazine would look like, be about, be targeted to, where the advertising would come from, what I am trying to accomplish. I think about people I know who might be interested in working with me.
Then I go back to complaining about my day job.
I have an idea for a ezine and I want to build it into a sustainanable enterprise. And this is the year to DO not TALK.
So, my goal is to launch an online magazine. For what I want to do (sorry, keeping most of the idea close to the vest until it's far less half-baked), I'm not sure if I want to launch a for-profit enterprise or a non-profit. But I already have my mission statement. I already know what I want to do.
Now, I have to DO it.
Right now, the tasks I think I will need to complete are:
- Write a business plan
- Determine if my mission is best served by a for-profit or non-profit model
- Establish an online presence (already bought domain names and am working on the actual site -- starting with a simple WordPress blog)
- Develop initial content
- Apply for and secure angel investing (or grants)
- Plan mobile applications
- Soft launch by September 2010
- Hard launch by Spring 2011
I have no idea what I am doing (that's not true, I have SOME idea, it just ain't much!). But I'm tired of thinking about it and want to get to work. As I said, I might have tremendous success. It might be a collossal failure. More likely, it will be modest success or a quiet failure. Of course I care what the outcome is, but right now I am just focused on making it happen. I will take everything else as it comes.